If you’re a local of the creative community, you know full well that content is king. But that also begs the question, what’s the queen? The audience, of course, and the best way to keep your queen engaged is to consistently push out quality content that is informative and enjoyable to read.
Unfortunately, not everyone is giving the same amount of effort and attention to provide blogs with the quality it deserve so they often fail to realise that blogs are important marketing tools too. Blog articles can cover information on products and services, it can highlight the company’s expertise, promote the brand, address customer concerns, generate leads, and improve SEO. It can even establish loyalty and trust with the customers that can help the business grow and succeed.
But everyone is pushing out articles after articles and they are mostly writing about the same topic. How are you supposed to come up with fresh ideas consistently? It can be a tricky thing but it is not impossible. You are a part of a creative community so making use of that creativity with a lot of persistence can keep your audience coming back for more.
So, as your fellow creatives, we’ve compiled a list of ways to generate endless content so that your idea bank will never run dry:
Tip #1: Look into your analytics
Since we are talking about creating content that resonates with your audience, it is important to identify which topics they are already responding well to. To do that, you will have to look at your analytics so that you can create a baseline that will allow you to start creating more types of that particular content. What topics are they mostly interested in? Do they prefer blog posts, videos, infographics, or other formats? What types of content are being shared in other platforms? Once you have the answers to these questions, you can focus your attention on creating more of that type of content.
Tip #2: Talk to your customers
Another great way to come up with fresh content ideas is to reach out to your customers. Setting up a customer service team can be a great option so that you will have a dedicated team that will cater to your customers’ concerns. The answers to these questions will not only help you create relevant content but can also serve as a channel to preemptively address common customer questions.
Tip #3: Follow the trends
Now that digital platforms offer a lot of opportunities to innovate and to stay relevant, it is important to be updated with the latest trends. Take note of what people are talking about, and look out for the latest developments. By staying on top, you will not only create relevant content, but you will also stay competitive and can even expand your network.
Tip #4: Share personal anecdotes
Depending on the products or services you offer, you may be able to provide feedback on the software and applications you’ve utilised to complete a project. Talk about what worked, what didn’t, and what projects those tools were perfect for. You could even share your personal experiences with the different features and functions.
Tip #5: Take inspiration from competitors
This by no means encourages copying the content that your competitors put out. Rather, seek inspiration from them by studying and analysing their content to gain a wider perspective on what topics to cover and how you can approach them. Using this as a reference, you can create a more updated and complete version of your content. However, you have to make sure that what you will be doing will not border on plagiarism that will harm your brand’s reputation.
Remember! Content is king but the audience is the queen. Putting in effort in coming up with high-quality content will not only drive up your engagement numbers but can also help you build a loyal following. Especially when you are also consistent, people will know who to run to when they have questions.
Once you’ve established yourself as the go-to in your industry, expectations could get overwhelming so why don’t you get to know our dedicated creative team that will help you make sure your idea bank will not just run dry but will be overflowing!
