Who hasn’t taken a selfie?
Whether it’s to capture the perfect moment, update your LinkedIn profile, or—let’s be honest—just to check if your hair looks good, we’ve all been there. And let’s face it, some selfies turn out effortlessly great, while others… well, they get deleted before anyone can see them.
Designing a business poster is kind of the same thing. A great one is clear, confident, and impossible to ignore—like your best selfie. It grabs attention and leaves a lasting impression. A bad one? It’s like posting a blurry, poorly lit photo and wondering why no one hit “like.” People glance at it, get confused, and keep scrolling.
So, how do you create a poster that actually works? One that grabs attention for the right reasons and makes people stop and take notice?
Don’t worry—we’ve got you.
We’ll walk you through the essentials of effective poster design, from eye-catching visuals to clear, compelling messaging. No bad angles, no awkward cropping—just a design that gets results.
Less Blur, More Focus
It’s tempting to cram as much information as possible onto your poster—after all, you’ve got all that space to work with. But when it comes to design, less is more.
Think of it like editing a selfie. If you pile on too many filters, use a cluttered background, and throw in a messy caption, the focus gets lost. People only give a poster a few seconds of their attention—about the same time they spend glancing at a social media post before scrolling.
Keep your message short, snappy, and impossible to ignore. Your poster isn’t there to tell your whole story—it’s there to spark interest. Use strong visuals, bold headlines, and just enough text to hook your audience so they’ll want to learn more—whether that’s on your website, in-store, or through a conversation.
Picture-Perfect Placement
Composition matters. You wouldn’t take a selfie with half your face cropped out or a pile of laundry in the background, right? The same logic applies to your poster—everything should be placed with intention so your audience knows exactly where to look.
Since most people read from left to right, top to bottom, your layout should naturally guide their eyes. Think of your headline, key message, and visuals as the “face” of your selfie—they should stand out. Secondary information (like extra details or fine print) should sit towards the bottom or the right, so it doesn’t steal the spotlight.
Use subtle design tricks—like diagonal lines or strategic image placement—to lead the eye naturally. And just like good lighting and angles make a selfie pop, thoughtful composition ensures your poster is easy to read and visually striking.
No Bad Filters, No Bad Fonts
A selfie needs good lighting to make your features stand out. A poster needs clear, bold text to grab attention. If your font is too small or blends into the background, it’s like taking a dimly lit selfie—people will just squint, struggle, and move on.
Your headline should be big and impossible to miss. A good rule of thumb? If your poster is large (A1 or A0), people should be able to read it from 4 to 6 feet away. Smaller posters (A4–A2) should be legible from at least 1 to 2 feet.
And don’t be shy—contrast is your best friend. High-contrast colours make your text pop against the background, just like good lighting makes your selfie stand out. Choose bold, dramatic readability over subtlety.
If you’ve got a block of text you just can’t cut down, don’t make it all bold—it’s like slapping on an over-the-top filter that makes everything look the same. Instead, highlight key details (like names, dates, or locations) to guide the reader’s eye effortlessly.
No More Retakes
A cluttered, hard-to-read design is like a blurry, poorly framed selfie—people will scroll right past. But when you get it right? Your poster grabs attention, sticks in people’s minds, and makes an impact—just like your best, most like-worthy photo.
Before you hit print, take a step back and ask yourself, would this make someone stop and look?
Is my message instantly clear?
If not, don’t stress—that’s where UnicornGO comes in. Our team of creatives knows exactly how to design eye-catching, professional posters that get results. From stunning visuals to compelling copy, we bring your ideas to life—all in one place.
No bad angles. No clutter. Just expertly crafted designs that make your brand impossible to ignore.
